AI Personas Of You That Scam You
Generative AI is being used to pretend to be you and sell or con you
AI Personas Of Yourself
In my recent Forbes column posting, I discuss how generative AI and large language models (LLMs) are being used to impersonate you and then try to sell you or con you into doing one thing or another (see the link here).
The intriguing logic is that the best way to convince you to believe or take action on something is to have yourself do so to yourself.
Yes, the AI pretends to be you, mimicking how you write and what you tend to say. This, then, is targeted at you. People are at first surprised, sometimes confused, but in the end, it seems like the trickery is effective on some.
Marketing And Scamming Get A New Look
Envision that you are cruising the Internet online and suddenly, an ad pops up that showcases you in the ad, pushing you to sell the product or service underlying the advertisement.
Say what?
Unless you had already given your permission to use your likeness, you would undoubtedly be quite surprised and likely dismayed to see you on the screen. How did they get your image? What makes them think they can use your image in this sordid manner?
After settling down, maybe you would indeed pay closer attention to the product or service. It turns out that the item is something you’ve previously expressed interest in. In that sense, the product or service is not entirely out of the blue. Your curiosity gets the better of you. Inspecting the ad, you decide that maybe now is the time to make that purchase.
We might say that you just sold yourself on buying that item (well, the AI-crafted version of you performed the mainstay of the selling process).
Additional Resources Of Interest
For those of you interested in learning more about the rapidly evolving realm of AI for mental health, here are some resources you might wish to explore:
In my popular Forbes column, I encompass the latest in AI for mental health, see for example my must-read comprehensive overview piece at the link here, and see my Forbes column main page at the link here for ongoing postings.
I am honored and pleased to indicate that I was featured in a famed CBS 60 Minutes episode on the latest in AI for mental health (“Your Chatbot Will See You Now” which aired April 7, 2024, Season 56, Episode 7), here’s a link to my appearance in the segment: https://x.com/60Minutes/status/1777116424818860275
You might be interested in my keystone fundamentals book entitled “Disrupting Mental Health Therapy Via Generative AI” which is packed with twenty informative and engaging chapters on what you need to know about AI for mental health. Available for purchase at major online booksellers including Amazon at the link here.
You might also be interested in my advanced book entitled “Advances In Generative AI For Mental Health” including more engaging and informative chapters covering crucial advances in generative AI for mental health. Available for purchase at major online booksellers including Amazon at the link here.